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5 BUSINESSES You Can Start TOMORROW These 5 businesses you can start tomorrow video explain you top 5 small business ideas that you can easily start with your laptop, internet connection and little bit investment. You just need to findout the passion in which you're most interested in.
For marketers with big dreams and small budgets, “guerrilla marketing” has a strong appeal – it’s often seen as a low investment, high impact strategy. But while these campaigns do tend to be inexpensive, they also require a big imagination.
But before we dive in, what exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson. Its meaning is relatively simple – in essence, the art of getting consumers to pay attention – but its execution is no easy feat.
The effectiveness of guerrilla marketing campaigns can be measured by the amount of attention they attract – in contemporary marketing terms, the amount of engagement they incite. Remember, consumers are inundated with as many as 2,904 media messages on any given day, and will positively recall only four. Guerrilla marketing campaigns, which typically involve some serious thinking outside of the box, can be a smart way to grab attention.
Interested? Here are six tips (with examples!) for creating low-investment, highly innovative, epic guerrilla marketing campaigns:
1. Make it Clever
The “memory retention” approach relies on displaying your offering from a new, clever point of view. The smarter the campaign, the more memorable it will be.
Here’s a great example from Reynolds Wrap Aluminum Foil. They simply put what looks like their standard packaging on the top of a store-front gate, and presto! The gate now looks like a supersized aluminum foil roll. Clever, no?
2. Make it Dynamic
Another way to do guerrilla marketing is to enlist unknowing participants. Frontline covered a mall’s floor with this advertisement for flea and tick spray. As you can see from the photo, the shoppers walking across it looked like fleas to those up above. Wouldn’t you take an extra moment to stare at this?
3. Make it Endearing
People LOVE all things free, which is why some of the most engaging guerrilla campaigns are tied to free giveaways. Coca-Cola recently turned a standard vending machine into a ‘Happiness Machine.’ Consumers who used the machine were rewarded with free bottles of Coke to share with friends, beautiful flower bouquets, and even entire pizzas!
The results were incredibly positive – one person in the video can even be heard saying, “I love you, Coke.” This might be a more expensive example of guerrilla marketing, but even a small giveaway can go a long way.
4. Make it Memorable
Want to make a busy New Yorker stop and pay attention on their way to work in the morning? You’ve got to get coffee involved. Folger’s Coffee printed stickers which transformed manholes into freshly brewed cups of joe.
The steam coming from these manholes, which is a typical sight in NYC, transformed the eye-sore into a brilliant advertisement. Now every time you see a steaming man-hole, you might think of Folger’s.
5. Make it Interactive
It doesn’t get simpler than this Tyskie Beer ad. By placing decals around door handles, the door opener feels as if they are holding the handle of a beer mug. Each time an individual enters through that door, Tyskie beer is on the top of their mind.
6. Make it Subtle
Not all campaigns have to stock people in their tracks. This Mr. Clean ad uses no words, just their well-known logo. By painting the single cross-walk line with fresh white paint, the message is being unassumingly conveyed to the viewer. Mr. Clean makes surfaces cleaner!
If you’ve got a limited budget, but exponential creativity, take a cue from these six guerrilla examples. Readers, what are some of your favorite guerrilla marketing campaigns? Let us know in the comments below. By: Rachel Yarnold
Go with what you already know or don’t mind learning fast. You don’t need to be an expert right away, but leveraging skills and experience you’ve gained can increase your chances of success.
Ask yourself whether you’re passionate about running this company. Without that drive, it may be hard to stick it out through tough times.
2. Evaluate business-lifestyle fit
If balancing work and family life is important to you, then avoid businesses that could require working 60 hours a week. If you hate being stuck in an office, then look for businesses that can be operated remotely.
Matching the business idea to your lifestyle can prevent burnout.
3. Test your idea
Before jumping in, make sure you’ve done your due diligence. Ask yourself: Is there enough demand for the product or service in your market? Can you afford the startup costs? How will you stand out from competitors?
No matter what business idea you decide to pursue, it’s smart to write a business plan that details your goals and how you plan to achieve them. A business plan forces you to examine the validity of your business idea, giving you a better shot at success.
Reckless man who 'stealths' his partner 'most of the time' he has sex says he 'has NO reason to wear a condom' - and isn't afraid to get STIs.
Alexandra Brodsky, and victims' charities say it must be treated as assault. 'STEALTHING' is the disturbing, non-consensual new trend that sees men secretly remove their condom during sex.
"We are still waiting for a case to come to court on this point but I think that is a possibility." Ian, who has specialised in cases involving sexual allegations, said he would "caution a man to be very careful about partaking in this activity" as it could have grave repercussions. He added: "The other consequence is that if the woman were to catch a sexually transmitted disease it could be deemed to be a serious assault." The CPS told The Sun Online that they could not comment on whether stealthing is classed as rape because there hasn't been a case tried here yet, so it's unclear how the law would be interpreted.
In January, a Swiss court convicted a man of rape after he took off his condom without telling his partner. The court concluded that the woman would have said no to sex if she knew the condom would be removed. Katie Russell from Rape Crisis told The Sun Online: "Both the law and the Crown Prosecution Service are clear that so-called 'stealthing' is a very serious sexual offence and, depending on precise circumstances, could be prosecuted as rape. "Anyone has the right to consent to one type of sexual activity but not another. "If one party has received consent for sex on the basis they wear a condom and then removed the condom without the other person's knowledge or permission, consent for sex after that point is lost. Sex without consent is rape." *Names have been changed If you or anyone you know has been a victim of stealthing, or if you would like more information, please visit: rapecrisis.org.uk
