The 7 Elements of an Irresistibly Compelling Offer
It is a compelling and irresistible offer.
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It must:
1. Be clear.
2. Offer great value.
3. Deliver a discount or a premium.
4. Explain your offer.
5. Require immediate response.
6. Include a strong call-to-action.
7. Provide a bulletproof guarantee.
Details at Entrepreneur
At video - what is "clear"
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